"Food in Disguise is indicative of the current moment in food culture.” - Ruby Tandoh for Culinary Contexts
Food in Disguise is a satirical project, speculating what a series of 6 canned goods could be packaged like in the next decade. Using amplified signaling of allergens, dietary requirements, and lifestyle choices I redesigned existing canned food products to better market themselves to multiple audiences. Throughout this project I aimed to show the possible absurdity of signaling, encouraging viewers to question their understanding of the labels they browse and guide their grocery shopping experience through
